Below is a sampling of articles I’ve written for companies in different areas of the tech space. Over two decades, I have written for local publications, as a ghost writer, and as a public facing communicator on the behalf of organizations around the world.
Owning Your Success: The Importance of Independent Control over Customer Data
Having independent control over customer data has become paramount for businesses in 2023. The ability to manage and utilize your data effectively gives your company a competitive edge, enhances your customer experiences, and helps ensure compliance with privacy regulations.
Machine Learning 101: Why and How to Manage Your Customer Data for ML
Machine Learning (ML) is an increasingly critical field, and there is a competitive advantage to those first adopters. Yet, many companies are buying ML technologies and developing strategies before they have taken the appropriate step back to evaluate whether their data is ready or not.
ML is going to continue to expand the value it provides to organizations, but in order to access any value through ML, you first need to make sure you have a solid data foundation. The quality and quantity of data directly impact the accuracy and effectiveness of machine learning models.
A First Party Data Series:The Role of Identity Data in Your Customer Data Foundation
Having a solid data foundation, built on first party data that includes a variety of customer data types, like identity data, is a critical component of success. Not only does your customer data foundation give you a true view of your customers off which to build personalized customer experiences, but your data foundation can break down internal departmental silos, improve operations, increase customer retention, reduce costs, and increase revenue.
A First Party Data Series: The Role of Descriptive Data in Your Customer Data Foundation
In part two of our data series breaking down the different types of first party data you need to incorporate into your data foundation we will cover descriptive data. Descriptive data goes a little bit deeper than identity data and refers to any data that describes or summarizes the characteristics and behavior of a particular group of customers. This type of data is used to gain insights into the preferences, habits, and needs of a company’s customer base, and can help inform marketing and business strategies.
A First Party Data Series: The Role of Behavioral Data in Your Customer Data Foundation
In part three of our first party data blog series, we will take a look at behavioral data. Simply put, behavioral data reveals specific ways your customer interacts with your business. From purchasing history to social interactions to which store locations a customer prefers, behavioral data is valuable for organizations looking to create a deeper and more targeted customer experience.
A First Party Data Series: The Role of Qualitative Data in Your Customer Data Foundation
At this point in our first party data blog series, we’ll take a look a qualitative data and its important role in establishing a solid customer data foundation. In order to achieve true personalization at scale, it’s critical to have a well-collected, well-organized customer data foundation that can then create unified customer profiles.
The Role of Video Captions in the New Workplace of Millennials and Generation Z
Millennials and Generation Z prefer video content and video captions in the workplace. And the technology that a company provides Millennials and Gen Z has become a central part of employee recruitment. In fact, 45% of employees under the age of 35 rank technology as a key factor in choosing employment.
Harvard Settles Accessibility Lawsuit with NADH and Agrees to Caption Videos
It’s been going on since 2015 when the National Association of the Deaf (NAD) filed suit alleging that Harvard failed to sufficiently close caption its online video and audio content. The complaint stated that this content – a mix of podcasts, lecture recordings, and other free resources – were either lacking captions completely or that the captions were of such poor quality they were unintelligible. In this article, we will examine how Harvard settles accessibility lawsuit with NADH and agrees to caption videos.
The One Inch Tall Barrier of Subtitles: Golden Globes Embraced Foreign Language Subtitles
You may not know the One Inch Tall barrier of foreign language subtitles or that this year how the Golden Globes embraced foreign-language media. Subtitled films are not new to the Golden Globes, and the Best Foreign Language Film category has been around for 60 years. So why was this year’s winner so groundbreaking?
Why YouTube Video Transcripts are a Content Creator’s Secret Weapon
YouTube video transcripts are one of a content creator’s most valuable tools when it comes to optimizing your video reach, finding new viewers, and improving the overall value your videos provide. Did you know that, “YouTube is one of the largest search engines in the world. And writing descriptions with keywords can help viewers find your videos more easily through search.”?
Audio Description is Being Used by Places All Across America
Audio description helps people with blindness, low vision, and vision impairment more completely experience videos and live performances by providing descriptive analysis of the setting, the plot, visual interactions and other important aspects of media beyond the dialogue alone. This is done through audio tracks overlaid with descriptive audio during the non-dialogue portions of the video, or through special hearing devices provided by theaters and other presenting organizations.
How Successful is e-Learning Really?
Let’s all pretend for a moment that e-Learning is a choice and not a necessity right now… how successful is e-Learning really?
Online learning provides your student body with many great opportunities. e-Learning can allow you to offer unique tools, expertise and course content that would otherwise not be available. It can also help students with learning disabilities or physical impairment to participate in education where they might otherwise find it difficult to succeed in a classroom. And if a student cannot make it to class for one reason or another, online learning tools keep the lesson going regardless. e-Learning can certainly be very successful indeed.