Hilary is a seasoned professional with more that 20 years experience in writing, marketing, content strategy, and creative direction.
She has her Bachelor of Art in Creative Writing from Florida State University and her Masters of Business Administration in Marketing and Leadership from the University of Denver. She has worked as a Feature Writer, Publicist, Marketing Director, Director of Demand Generation, Creative Director, and Content Director across numerous industries.
Hilary splits her time between the foothills of Denver, Colorado and the Sandhills of Western Nebraska. If it weren’t for her passion for writing, she would probably try to make a full-time go of cowgirling.
She loves all things space, nature, music, art, fashion, travel, food, and adventure. She spends her time with her husband and two daughters, embracing the magic of the long days and short years.
Check Out Hilary's Services
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Check Out Hilary's Services ⋆
Hilary's deep-rooted passion for technology and her keen insights into market trends and customer expectations make her a valuable asset in the ever-evolving digital landscape. She has thrived on the cutting edge of technological innovation, ensuring that her strategies are not only innovative but also data-driven and adaptable.
Through her journey, Hilary has consistently transformed ideas into narratives that engage, inform, and inspire. Her commitment to storytelling and her dedication to helping businesses succeed in the digital age shine through in her impressive portfolio, which includes a wide range of content formats, from reports and eBooks to videos and infographics.
In her creative endeavors, Hilary combines professionalism with creativity to create content that captivates minds and leaves a lasting impression. Her work is a testament to the power of effective communication and strategic impact, making her a trusted partner for businesses and individuals alike who seek to elevate their online presence.
With Hilary, you're not just getting a writer and marketer; you're partnering with a seasoned professional who can draw from a wealth of experience to help you navigate your journey to business success.
Hilary’s Approach.
Hilary centers all her strategy, both content and marketing at large, on the hub and spoke model.
She views this model as the compass that guides every facet of her work. The "hub" represents the core message, brand identity, and overarching goals. It's the nucleus from which all strategies emanate. The "spokes" symbolize the various channels, content formats, and outreach methods that radiate from the hub, each meticulously designed to serve a specific purpose and audience. This approach ensures that every piece of content or marketing initiative is not only aligned with your brand's central message but also strategically tailored to engage and resonate with the target audience across diverse platforms. It's a holistic strategy that fosters coherence, efficiency, and effectiveness in the ever-evolving digital landscape.
Industries Hilary Serves
SaaS
Legal
Education
Government
B2B
Retail
Travel
Financial
Construction
Fashion
Events & Performing Arts
Media & Publishing
